Clientela pushes the boundaries of innovation for your retail operations. We build solutions that evolve at the speed of digital, before they become a trend. This gives our clients foresight and a true competitive advantage.


We work closely with the global senior management and in-store teams
of some of the most respected companies in the industry, including:



What they say

“Clientela’s approach is unique. Innovative and pragmatic, it has the right stance towards technology: a perfect understanding of what it can bring to brands and how to include it in their projects.”


Cyrille Vigneron
CEO - Cartier International

“Clientela has worked for Benefit Cosmetics since 2012, having built the online scheduling engine and turned it into a tool for powerful in-store CRM. The team at Clientela have been responsive partners with a clear understanding of the business needs.”

Aurelian Lis
Managing Director Americas

“Topshop's Personal Shopping services combined with Clientela's platform place the brand at the forefront of retail innovation.”

Soulmaz Vosough
Head of Global Personal Shopping


Senior Management


Lorenzo Benazzo, CEO / Co-Founder

Technology entrepreneur and executive with over 10 years of experience in social networking, CRM, retail and luxury businesses. VP of Business Development @ Asmallworld. Founder @ Evolution Marketing. Lorenzo joined Asmallworld’s original 3-people founding team late 2004. He helped grow the company to round A and round B valuations and revenue.



Marcello De Luca, CRO / Co-Founder

E-commerce, CRM and social media entrepreneur. Raised over 12Mil in venture capital. Brought two start-ups to leading positions in their segments. Co-founded in 1997 becoming the first e-commerce site for cell phones and accessories in the U.S. Clients included Walgreens, AT&T, Verizon, Sprint, Nextel and T-Mobile. In 2006 Marcello co-founded,, a news organization/social network for pet owners which was sold to Pet360 in 2012.



Arnaud Barbelet, CMO

In 2004 Arnaud Barbelet joined Masai as a Senior Consultant; among his specialties: cost optimization, redesign to cost, value and technical analysis, LCC sourcing & negotiation. Served clients such as Bénéteau-Jeanneau (Lean manufacturing - France), Richemont, IKEA (Marketing - France), and others. Arnaud runs Sales at Clientela for France, one of the company's key markets.


Investors & Advisors


Jon Bond

Jon Bond co-founded Kirshenbaum Bond + Partners, a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, popup stores, and other forms of what would eventually come to be known as viral marketing. The firm became the largest independently held agency in the United States, with clients including BMW, Target, Citi, Capital One, Tommy Hilfiger, Victoria's Secret, Verizon, AT&T, Snapple, and Dell. KBP sold to MDC Partners in 2004.



Avi Savar

As an independent producer, Avi Savar created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star, and Showtime. Avi served as the producer for ABC’s Good Morning America, before being asked to create and develop breakthrough entertainment programming for both MTV and VH1. In 2004, Avi launched Big Fuel Communications. Big Fuel has been pioneering the convergence of marketing and entertainment ever since. Big Fuel sold to Publicis in 2012.


In the Press